AdTech Services
In today’s fast-paced programmatic landscape, every click, view, and conversion is a valuable signal. At Masscom Corporation, we build the technical infrastructure and data engineering solutions that allow you to capture, process, and act on these signals at scale—while safeguarding your most valuable asset: your data.
Whether you’re a publisher, advertiser, or AdTech platform, Masscom Corporation provides the technical infrastructure and data engineering solutions that power modern programmatic advertising.
Our Adtech team is committed to quality of delivery and client satisfaction with below Capabilities
Event data collection & processing
Real-time bidding (RTB) systems
Attribution models & audience
API development for ads delivery
Data security & first-party protection
Event Data Collection & Processing Systems
In AdTech, "click, scroll, view, purchase" events are the core currency. We build secure, scalable systems to collect and process these critical data points:
Impression Events
When an ad is shown to a user - collected in real-time
Click Events
When users interact with ads - triggers immediate response
Conversion Events
When users buy/sign up - the most valuable data point
Event Collection
Real-time capture of user interactions
Data Storage
Secure storage using S3 systems
Processing
EMR and Spark transformation
Insights
Attribution models & segmentation
🔒 Data Security Priority
We understand that user-level data (clickstreams, purchase intent) is extremely valuable. Our systems protect your first-party data from competitors.
Attribution Models & Audience Targeting
Raw event data is useless until processed. Our data pipelines transform collected events into actionable business intelligence through sophisticated attribution models and audience segmentation.
Multi-Touch Attribution
Track user journey across multiple touchpoints
Audience Segmentation
Intelligent user grouping based on behavior
Intent Prediction
Machine learning-powered purchase intent scoring
Real-time vs Batch Processing Systems
AdTech platforms need both real-time and batch processing capabilities to function effectively. We build systems that handle both requirements seamlessly.
Real-time Processing
Purpose: Instant feedback for campaign optimization
Example: If an ad campaign is underperforming, algorithms automatically stop spending budget within seconds
Use Cases: Bid adjustments, fraud detection, audience scoring
Batch Processing
Purpose: Comprehensive reports and dashboards
Example: Daily spend reports, CTR analysis, ROI calculations
Use Cases: Performance analysis, attribution modeling, audience insights
APIs for Ad Delivery & Business Metrics
AdTech operates in a programmatic ecosystem powered by APIs. We build robust API infrastructure that handles both real-time bidding and comprehensive reporting for advertiser ROI tracking.
Real-time Bidding APIs
Ads auctioned in milliseconds through OpenRTB protocol compliance
Performance Reporting
Campaign performance data for advertisers and agencies
Sub-100ms Response
Critical for winning programmatic auctions
📈 Key Performance Indicators We Track
These metrics are exactly what clients care about for measuring campaign success and ROI.
Data Security & First-Party Data Protection
Protecting your valuable first-party data is critical in AdTech - user-level data breaches can give competitors access to your best customers.
🔒 Why Data Security Matters in AdTech
In AdTech, user-level data (clickstreams, purchase intent, behavioral patterns) is extremely valuable.
Data Isolation
Separate processing environments for each client to prevent data mixing
End-to-End Encryption
All data encrypted in transit and at rest using industry standards
Compliance Ready
GDPR, CCPA, and other privacy regulation compliance built-in
🔐 Our Security-First Approach
We understand this concern and build security-first systems that keep your competitive advantage protected while enabling advanced programmatic advertising capabilities. Your competitive data advantage remains protected.
